Friday, January 25, 2013

Food & Drink Innovation Network ? ELIZABETH SHAW LAUNCHES ...

January 25th, 2013

elizabeth shawElizabeth Shaw has announced a further move into the premium chocolate sector with the?launch of its new Connoisseur Bars.

The chocolate brand has given a new twist?to its current range and hopes to appeal to the more discerning palate with the introduction?of luxury chocolate bars.

This follows on from the launch of the companies? first?venture into bars last year, which has proved a great success.

The chocolate bars come in two ?flavours, Blackberry & Ginger?and Pear & Almond.

The bars come in, Blackberry & Ginger and Pear & Almond

Made from dark chocolate the Connoisseur Bars are?have a fruit and spice flavour combination with a crunchy texture.

The 100g bars have a RRP of ?2.29 and will be available from early 2013 in?Sainsbury?s.

Karen Crawford, Managing Director said:

?This is a most exciting time for the Brand.

?These innovative new flavours tap into consumers? desire to try something new and?different but from a Quality Brand they can trust.

?Together with other planned launches?later in the year they embody the new Elizabeth Shaw which aims to offer exciting flavours?and textures in formats for every treating and gifting occasion.?

Source: http://www.fdin.org.uk/2013/01/elizabeth-shaw-launches-connoisseur-bars/

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